Nine Reasons to Hire a Consultant

As more nonprofits and small businesses turn to consultants to help with everything from writing grants and business plans to fine-tuning their brand and developing their leadership, you may wonder: Is a consultant right for us? Here’s a quick list of reasons why it...

Why Should You Care About Branding?

I typically serve one of three kinds of clients: new nonprofits or good businesses just getting started; existing organizations whose mission has gotten rusty or slid off the rails; or those who are launching a new project and need a skilled wordsmith and a...

The Sentiment Behind the Stats

One of my clients is a nonprofit charter school that relies on federal, state, and foundational agencies for much of its financial support. As such, it’s required to demonstrate the good it’s doing using hard numbers: improvement metrics, proficiency and...

A Vision for Giving

Have you ordered your Warby Parker glasses yet? I got my first pair delivered last week, and they’re awesome. High-style, high-quality eyewear, a great price, and excellent customer service. And the best part? For every pair of glasses I buy, the company gives away a...

End-of-Year Appeals: A Template

This year, make year-end online giving a lot more straightforward. Here’s a four-email template, courtesy of Classy.org, that can maximize your donors’ participation in year-end fundraising. The basic rules? Keep it simple, short, and focused. 1. About a month out,...